Playfully serious protest since 1781
The historians all missed it, but things went downhill with the mass adoption of trousers, when we lost the sense of our being unquestionably born free. Here's how to reclaim it: strap on a kilt!
"The kilt appears to endow the wearer with superpowers," says fashion journalist Eric Musgrave, and countless studies prove it (MacAlpine, 1826; MacTavish, 1903; MacAllan & MacLean, 1954; MacRae et al, 1977).
“Loftus McLeod of Skye” was the first to use these superpowers for a higher purpose, founding the Liberation Kilt Company to fight 18th-century injustices. But having won the 1781 Disturber of the Peace Award, he was banished to one of His Majesty's colonies across the seas.
Inspired by Loftus McLeod, we resurrected the Liberation Kilt Company to fight 21st-century injustices. Our weapon of choice? A collection of tartans for people who refuse to identify with any group but Team Humanity. "Nobody wins unless everybody wins," as Bruce Springsteen said.
Building on tartan's long heritage as a badge of identity, our tartans represent various movements fighting global injustices, from climate change to human trafficking. It's a new kind of dress code, a catalyst for conversations with friends and strangers--the spark for all great things.
We’re working on a cool unisex collection featuring the tartans. To kick things off, we’ve made a batch of "Keeling" scarves, woven in Scotland.
Named in honour of the Dr. Charles Keeling, the climate scientist, the Keeling tartan symbolises the shift from fossil fuels to clean energy. It was worn by Eliud Kipchoge and the World Wildlife Fund at COP26. Greta Thunberg owns a cuddly Keeling-clad panda, a gift from WWF.
Order your scarf while supplies last and receive your Liberation Kilt Company Certificate of Membership! Join in the debate at a local council meeting. Stage a non-violent protest. Connect with others wearing the same tartan (when this happens, you'll know we're a movement).
A Benefit Corporation, we measure success by our social impact--multiplied by donating 50% of our profits to charities aligned with our mission.
Named in honour of the Dr. Charles Keeling, the climate scientist, the Keeling tartan symbolises the shift from fossil fuels to clean energy. It was worn by Eliud Kipchoge and the World Wildlife Fund at COP26. Greta Thunberg owns a cuddly Keeling-clad panda, a gift from WWF.
Order your scarf while supplies last and receive your Liberation Kilt Company Certificate of Membership! Join in the debate at a local council meeting. Stage a non-violent protest. Connect with others wearing the same tartan (when this happens, you'll know we're a movement).
A Benefit Corporation, we measure success by our social impact--multiplied by donating 50% of our profits to charities aligned with our mission.
