About

"Once I wore a kilt to a climate protest—just for the hell of it—and it changed my life." ~Giles, Co-founder

 

A kilted Scotsman named Loftus McLeod of Skye stopped me in the street and said, “Aye, that’s what this movement lacks—its own clan tartan!”

First woven by Bronze Age Celts, tartan is the original tribal textile, famed not only for its beauty, but also its power to unify and grow grassroots social movements. 

Long ago, McLeod founded the Liberation Kilt Company to fight back against the feudal overlords who stripped everything from him—including his beloved kilt. 

Re-founding the Liberation Kilt Company, we designed the Keeling tartan in honour of Dr Charles Keeling—the scientist behind the iconic Keeling Curve—that anyone who identifies with the cause can wear to show solidarity and help grow the movement. 

Symbolising the shift from fossil fuels to clean energy, the Keeling tartan made its debut at COP26 climate convention in Glasgow, where the World Wildlife Fund delegation wore lambswool Keeling scarves (woven in Scotland, of course!). 

 

We've since designed tartans for a range of progressive causes (view our Tartan Collection) and we're planning a full launch of tartan goods, including kilts and scarves.

In the meantime, choose from three epic t-shirt collections!

Ben Nevis T-Shirt Collection: Featuring the barmy Ben Nevis, who proves that anything's possible in a kilt—calamities included!

Flower Power T-Shirt Collection: Inspired by the thistle–an ancient symbol of resilience–the Flower Power collection scatters seeds of hope for illiberal times.

Feel the Freedom T-Shirt Collection: The next best thing to wearing a kilt ;)

The "Kilties Club"

With your first purchase you will receive a welcome email inviting you to join the Kilties Club, our global community. Membership is free, and you can opt out at any time.

As a "Kiltie," you’ll enjoy VIP perks like:

✅ Early access to new collections
✅ Opportunities to share ideas and test new products
✅ A chance to connect with fellow Kilties — and more!

You’ll also receive a free personalised membership certificate signed by Loftus McLeod. Be part of something extraordinary!

Doing Things Right

Our role model is Patagonia, the gold standard for responsible business. Following their lead, we're committed to minimizing harm, making considered choices at every stage, and continuously improving our practices, knowing that sustainability is a moving target. Our T-shirts are made from GOTS-certified organic cotton, produced to Fair Wear® standards and printed with biodegradable inks. Every order ships carbon-neutral. 

The Rebel Tartan Project

Founded in 2015, the Rebel Tartan Project is a consortium of leading fashion and design programs where students creatively confront global issues, drawing on our tartans for inspiration. Under the leadership of Juliana Sissons and with support from Arts Thread, UN House Scotland, and other partners, the Rebel Tartan Project is becoming a global phenomenon. Browse the portfolios of students from the UK, Japan, China, and India!

Destination Retail

Looking ahead, we envision a unique kind of space where fashion meets activism—a vibrant hub for workshops, performances, bespoke tailoring, and more.